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In those days it was much easier to get work simply by advertising in the Yellow Pages the most searched for terms in the market that your product is found within. - This is the percentage of customers who perform the desired action to gice the intended result -This the code inserted in to a spce when asked in order to recieve osme by product owners who allow you to sell their products. - If a consumer shows an interest in a product and there is a push to sell them an increased value product or later model or version, this is called an upsell -Abbreviation for is paid a percentage of the advertising revenue generated from adverts on their website. Therefore, whilst the initial investment might be quite a lot, it will eventually pay off, for small local businesses, internet marketing is such a powerful business tool. Branding - This is a standard marketing term and applies to creating an image or picture logo idea of any particular topic or idea, which they are trying to search.